Since its founding in the late 1960s, ETRO has always been about more than just clothing. It’s a brand that embraces extravagance, individuality, and self-expression embodying a passionate and curious lifestyle, always open to the beauty of the world.

Founded in 1968 by a family of passionate collectors, ETRO boasts a rich fabric archive, a testament to over half a century of unrelenting collecting, dynamic creativity, global exploration, and multifaceted inspiration.

The brand’s origins are deeply rooted in a time of social and cultural revolution, connecting it to a tradition of bohemianism, alternative living, and nonconformity. Its signature Paisley print captures the spirit of that era, embodying a far-reaching, transcendental creative attitude.